Books › Blue Book v032 n04 [ 1921 02], 1921 › scan 2
Scan 2
Blue Book v032 n04 [ 1921 02], 1921
60 lines. Read by computer on 22 September 2026. No printed page number was found. See the scan on archive.org.
1This Letter Saved Me 36% on a New Typewriter
3Chicago, Nov. 2, 1920.
5Dear Henry:
7I hear that you are down in New York to open a branch office for your firm. You'll be buying a lot of things for the office, not the least important of which will be typewriters.
9And that's what I want to talk to you about—typewriters. I want to give you the benefit of an experience I had some time ago, and thereby, I hope, save you some real money.
11About a year ago, I decided to buy a typewriter for home use. My first thought was to purchase one of the makes we were using in the office, which had been put in before I became buyer for the house. But when it came to digging up a hundred dollars for the machine—I just couldn't. Somehow or other, it looked like too much money to me.
13Then I thought about picking up a second-hand machine, but the price was about as high, and I had no assurance of service.
15I was undecided as to what to do, when, one evening at home, I ran across an Oliver Typewriter ad in a magazine. I remembered, then, having read the advertising before, and being impressed with the story.
17"Why Pay $100 for Any Typewriter"—"When You Can Buy a New Oliver for $64?"
19read the ad—then it went on to explain how The Oliver Typewriter Company had cut the price by selling direct and eliminating costly selling methods. It was clear to me, as an experienced buyer, how they could well afford to lop off $36 of the $100 by their new economical selling plan.
21The ad brought out the fact, too, that I didn't have to pay the $64 in a lump sum. I could settle at the easy rate of $4 a month. Naturally, that appealed to me; for it was as easy as rental terms.
23But the thing that decided me was their free trial offer. Without my sending or depositing a penny, they would ship me an Oliver for five days' free trial. I could use the typewriter for five days, just as if it were my own, and if I wasn't satisfied, all I had to do was to ship it back at the Oliver Company's expense. Well, I mailed in the coupon and got an Oliver for free trial. To make a short story shorter, I was more than pleased with the Oliver. I fully agreed with the Oliver Typewriter Company, that if any typewriter was worth $100, it was this splendid Oliver.
25Well, later, when we found it necessary to replace some of the typewriters at the office, you may be sure I put in Olivers, saving the company a nice $36 on each. At first the girls were reluctant about changing machines, but after a week or two with the Oliver, they wouldn't have any other.
27Naturally, now we are all Oliver enthusiasts—that's why I write this letter to you.
29You just give the Oliver a trial and you'll be more than willing to buy me a good dinner when I arrive in New York next month. Yours, J. B.
31That is the letter that saved me $36 on each of my typewriters. I not only equipped the office with the Oliver, but, like my friend, I also bought one for home use. Yes, I am more than willing to buy my friend a good dinner for his valuable advice.
33Any reader may order an Oliver direct from this ad by mailing the coupon. No money in advance. No deposit. No obligation to buy. Return or keep the Oliver, as you decide, after five days' free trial. If you decide to keep the typewriter, you may take a year and a half to pay at the easy rate of $4 a month. Mail the coupon today—NOW.
35Avoid disappointment—Order now to secure immediate delivery.
37Canadian Price, $82
38The OLIVER Typewriter Company
391152 Oliver Typewriter Bldg.
40Chicago, Ill.
42Save $36
44THE OLIVER TYPEWRITER CO.
451152 Oliver Typewriter Bldg., Chicago, Ill.
46[ ] Ship me a new Oliver Nine for five days' free inspection. If I keep it, I will pay $64 at the rate of $4 per month. The title to remain in you until fully paid for.
48My shipping point is………………………………………
49This does not place me under any obligation to buy. If I choose to return the Oliver, I will ship it back at your expense at the end of five days.
51[ ] Do not send a machine until I order it. Mail me your book, "The High Cost of Typewriters—The Reason and the Remedy," your de luxe catalog and further information.
53Name…………………………………………………….
54Street Address………………………………………
55City………………………………….State…………………
56Occupation or Business……………………………….
58A Finer Typewriter at a Fair Price
59Over 900,000 Sold
The computer misreads some letters and numbers. Where a name matters to you, read the scan.