Books › Blue Book v032 n06 [1921-04], 1921 › scan 5
Scan 5
Blue Book v032 n06 [1921-04], 1921
74 lines. Read by computer on 22 September 2026. No printed page number was found. See the scan on archive.org.
1"Reluctant—when bedtime arrives"
3This is one secret of the Alexander Hamilton Institute's success—its Course is fascinating reading. Men are "reluctant to lay it down."
5Mr. V. J. Faeth is typical of thousands of other men. As general manager of the big Winterroth & Company, piano merchants, in New York, he had his hands just about full. Business reading? Of course he knew that every man ought to be doing some of it. But the average book of business reading is hard work. And he was too tired at night for more work.
7He enrolled with the Alexander Hamilton Institute from a pure sense of duty to himself. And to his surprise he discovered that he had given himself one of the greatest pleasures of his life.
9"The exceedingly interesting manner in which the subjects are treated was an agreeable surprise to me," he wrote. "I become so absorbed in the reading that I am reluctant to lay it down when bed-time or meal-time arrives."
11Forced reading does little good
13The exercise you make yourself take gives you little benefit; and the same is true of the reading you force yourself to do.
15The body and mind require the inspiration of interest; the mind especially needs to be stirred, and lifted and carried along.
17Here are typical comments of men enrolled:
19A Vice-President of a Great Cigar Stores Co.:
20"I found the reading so interesting that I did not hesitate to give the time to it."
22A Steel Corporation Official:
23"I have found it exceedingly interesting and instructive."
25A Standard Oil Official:
26"So snappy and interesting, that I find myself actually cancelling engagements in order that I might not fall behind."
28A Life Insurance President:
29"Study becomes a recreation."
31The Secretary to a Western Governor:
32"The reading has been a genuine pleasure."
34A Western Advertising Manager:
35"I find the text unusually readable and interesting."
37An Automobile Manufacturer:
38"Study becomes a matter of pleasure, and not of drudgery."
40Surely their opinions are evidence that the Course is worth your careful investigation.
42The group of business leaders who founded the Alexander Hamilton Institute eleven years ago recognized this fundamental necessity. They said: "This Course must be made not merely helpful but interesting. It must take the men who read it behind the scenes of business, and show them just how big men think and work."
44Thousands of men who were busy like you; who thought, as you do, that they had no time to read, have been caught up by the fascination of the Modern Business Course and Service, and carried on to larger success and increased earning power.
46Only you know what a year of your life is worth
48The Alexander Hamilton Institute makes no exaggerated claims. It cannot change failures into successes over night, nor make idlers into men of purpose in a week. But it can and does claim this—that by its aid thousands of men have shortened the path to success, and are occupying in their early thirties positions of authority and income that would come to them ordinarily not until fifty or later.
50If you could shorten your own path to large success and income by ten years, or five years, or even one year, how much would that be worth to you?
52Only you can answer that question. But surely it would be worth the little effort required to send for
54"Forging Ahead in Business"
56One evening, in your own home, you can answer for yourself all your questions about the Modern Business Course and Service. The answers are contained in "Forging Ahead in Business" a 116-page book which represents the fruits of eleven years' experience in training men for success. It is a valuable addition to any business library; and to men of serious purpose it is sent without obligation. It opened a new door of fascinating interest to Mr. Faeth; it will do as much for you. Send for your copy today.
58Alexander Hamilton Institute
5962 Astor Place
60New York City
62Send me "Forging Ahead in Business" which I may keep without obligation.
64Name …………………………………..
65Business ………………………………….
66Address ………………………………….
67Business Position ………………………….
69Canadian Address, C. P. R. Building, Toronto; Australian Address, 8a Castlereagh Street, Sydney
71Copyright, 1921, Alexander Hamilton Institute
73In writing to advertisers it is of advantage to mention THE BLUE BOOK MAGAZINE.
The computer misreads some letters and numbers. Where a name matters to you, read the scan.