Books › Blue Book v050 n04 [1930-02], 1930 › scan 5
Scan 5
Blue Book v050 n04 [1930-02], 1930
64 lines. Read by computer on 22 September 2026. No printed page number was found. See the scan on archive.org.
A town on its own line is one of the directory's headings. That is where the town on a maker's page comes from.
1How do you measure up—by the dollar sign?
3JUST how big a man are you? Not how big do you count yourself—but how do others size you up?
4No use fooling yourself. The one measure is the dollar sign. It's the measure of a man in business, and many times outside of it.
5The man who fills the ordinary job where a dozen applicants fight for every position is mighty small when measured by his weekly pay check.
6There is only one excuse for being in this class—it's lack of initiative, lack of courage to make a decision, to make a start, and keep on going. Money cost and time cost are so small they don't count.
7Thousands upon thousands of men have increased their incomes in comparatively short time through LaSalle Home Study Business Training.
8So can you, BUT—
9You can't unless you will. Training is no magic wand that transforms you overnight. But it's the surest, soundest, quickest method of making a man measure bigger by the dollar sign that modern business has yet developed.
10Any question in your mind about it? Then read what follows—stories from actual life—three cases out of thousands like them in our files.
12Changed Zero Rating Into Big Success
13He stood in front of a bank in a southern town, when we first met him—just about as discouraged as a human being could be.
14For one month—after giving up a routine position in a bank—he had been trying his hand at selling life insurance. Standing there in the rain, he was now trying to summon enough courage to ask for his old job back again!
15"I can't talk with you about enrolling with LaSalle," said he; "I couldn't pay for the training if I took it."
16Nevertheless, he did talk with us—on our promise not to enroll him at that time, even if he asked us to. And later, of his own accord, he sent in his enrollment!
17Result: Today—only six years later—he is a supervisor for a great insurance company—his territory embracing an entire state. During those five years he has increased his income approximately 500 percent—and in a recent letter he adds this line: "Much of my success I attribute to the principles of salesmanship so ably presented by LaSalle Extension University."
19He Turned a Laugh Into Envy
20They laughed at him when he enrolled for training in Higher Accountancy—the other boys in the Indiana drug store where he worked as a prescription clerk. They kept on laughing as he studied in his spare hours that summer—they enjoyed themselves evenings while he worked.
21But they didn't laugh ten months later, for at that time he secured a bookkeeping position at a salary bigger than either he or they had ever received—nor did they laugh when he got his C.P.A. degree three years later and then went on to open his own public accounting office and earn five or six times what he had earned as a drug clerk.
23Doubled His Income Rating
24The third man was repairing air brakes in the car shops of a mid-western railroad—a fine, loyal worker, 36 years old—when he enrolled for Modern Foremanship five years ago. Eight months later, his measure under the dollar sign went up 28 percent and he was made Supply Foreman. It went up again and again as he became Chief Car Inspector—first at one point, then another and another—each job more important than the one before. Today he rates more than 100 percent higher than at the start and, better yet, he is marked by his superiors as a "comer."
26If You Really Want to Succeed, Read This and Act
27I Can—I Will. That is the slogan on which LaSalle has built for twenty years: the basis on which these four men—and hundreds of thousands of others—have built their remarkable progress.
28You can—if you will.
29Below is a coupon—a coupon which, filled in, clipped and mailed, will bring you two interesting booklets; one, "Ten Years' Promotion in One," the other describing in detail the LaSalle plan for progress in the field of your choice. LaSalle will send both of them to you free.
30You want a bigger success. Are you willing to do your part—to start by finding out about the training available? Then mail the coupon NOW.
32Find Yourself Through LaSalle!
34LaSalle Extension University
35The World's Largest Business Training Institution
36Dept. 2369-R
37Chicago
38I would welcome an outline of the LaSalle plan, together with a copy of "Ten Years' Promotion in One," all without obligation.
39[ ] Business Management
40[ ] Modern Salesmanship
41[ ] Higher Accountancy
42[ ] Traffic Management
43[ ] Railway Station Management
44[ ] Banking and Finance
45[ ] Modern Business Correspondence
46[ ] Business English
47[ ] Effective Speaking
48[ ] Telegraphy
49[ ] Law—Degree of LL. B.
50[ ] Commercial Law
51[ ] Credit and Collection Correspondence
52[ ] Industrial Management
53[ ] Modern Foremanship
54[ ] Personnel Management
55[ ] Expert Bookkeeping
56[ ] Commercial Spanish
57[ ] C. P. A. Coaching
58[ ] Stenography—Stenotypy
59[ ] Railway Accounting
60[ ] Paper Salesmanship
61Name__________________________________________
62Present Position________________________________
63Address_______________________________________
The computer misreads some letters and numbers. Where a name matters to you, read the scan.