Bow & Bridge Violin and bow makers, as the old books printed them

Scan 2

Blue Book v055 n01 [1932-05], 1932

35 lines. Read by computer on 18 September 2026. No printed page number was found. See the scan on archive.org.

1"I Saved Six Orders and Made $90 in One Day…Thanks to This Pocket Volume!"
3I'VE only been selling about a year. When I broke in, though I realized that trained salesmen are the highest paid men in the world, I expected the going to be hard at first. It was—a lot harder than I'd expected, even. At the end of six months I was commencing to get discouraged. I certainly hadn't made a flop of it—but I wasn't getting the results I should have had.
5Naturally, seeing other fellows who started right with me go right ahead, I realized something was wrong. A particularly disheartening thing was the fact that at times I'd be right on the point of closing a good-sized order—and all of a sudden, it would go "flop." In fact, it kept happening all the time. I was doing something, I knew, that was killing those sales.
7Finally I decided that I had to do something. I had been hearing a lot about National Salesmen's Training Association. But I'd never investigated them. Then, one day, I read one of their announcements. I was amazed to find how comprehensively they covered the training of salesmen. Furthermore, they announced that they were sending a most unusual volume, "The Key to Master Salesmanship" to ambitious men who asked for it—not only experienced salesmen, but men who had never sold, but wanted a chance in this highly paid field.
9Naturally, I wrote for it—it seemed to me that here was the certain solution to the errors I had been making. Imagine my surprise—and interest—when there arrived, not only one book, but two. To this day I can't decide which of those books helped me most. The little book which I had not been expecting was just what I needed at the time. It was written for men just like me—men who had been plugging along in salesmanship—never successful, never so hopeless that they quit selling. And while "The Key to Master Salesmanship" gave me an insight into the real secrets of salesmanship, the other book, "Mistakes Commonly Made in Selling" was the one I could first get practical use from.
11Right in the first few pages, I saw some examples quoted. They were things I had been doing every day. I'd never dreamed they were dangerous errors. The more I thought about them, the more clear it became, though, why I was having such difficulty with my closes. I thought to myself: "By golly, that's why Barnes decided to put off buying, this very afternoon!" I kept on thinking of men whose orders I had lost, through just that very mistake. There were six of them.
13The next morning, I sallied out, bright and early to see if I couldn't save those sales, using the tips given me. Before noon, I had put the practical suggestions of that little book to work—and sure enough, in every case, I made the sale which I had thought was gone glimmering. Six sales saved—at $15 commission apiece, that was $90 made, by one morning's work, plus the advice of a little book that cost me nothing!
15Of course, that set me to thinking. If that one piece of knowledge could make me $90, how much would I make out of having all the knowledge which the National Salesmen's Training Association could give me? It didn't take long to figure that one out, either! I was enrolled for the full training that same night; and the next two weeks saw my sales record soar. Not a minute of time lost—I studied just in spare hours, but I learned things in those spare hours that I'd never have picked up, just by my own experience.
17Today, I find amazing increase in the volume of my sales now over what they were a year ago. Then I was selling only about 40% of my quota—this month, with a quota twice as high as it used to be, I'm 50% over! And you know what quantity production means when the bonus checks roll around!
19Today any man who wants to see how to end some of his biggest sales weaknesses can learn from this book some of the most frequent mistakes which spoil sales, and get practical suggestions how to end them. Not a penny of obligation—"Mistakes Commonly Made in Selling" is now FREE to any ambitious man. At the same time we will send you, also free, the new and finer edition of "The Key to Master Salesmanship," which since its publication has been read by many men who have got into the biggest pay class of salesmanship. Write for both these valuable volumes now—the coupon will bring them by return mail.
21A NEW AND FINER EDITION
22Thousands who read the original edition of "The Key to Master Salesmanship" are men who today are among the leaders of successful selling. Today, in addition to "Mistakes Commonly Made in Selling," we are sending "The Key to Master Salesmanship" in its new and finer edition, the product of years of salesmanship research, FREE to salesmen. Real ambition, and a desire to make the most of salesmanship, are all you need to get this volume. Simply mail the coupon and it will be sent to you, with your own copy of "Mistakes Commonly Made in Selling."
24NATIONAL SALES MEN'S TRAINING ASSOCIATION
25Dept. E-34, 21 W. Elm St., Chicago, Illinois
27National Salesmen's Training Association,
28Dept. E-34, 21 W. Elm St., Chicago, Ill.
29Without obligation to me, please send me "Mistakes Commonly Made in Selling," as well as "The Key to Master Salesmanship," and full details of your various service features, including your Free Employment Service.
31Name ____________________________
32Address _________________________
33City ____________________________ State __________
34Age ____________________________ Occupation ____________________________

The computer misreads some letters and numbers. Where a name matters to you, read the scan.