Scan 3
Might's Greater Toronto city directory, 1932, 1932
32 lines. Read by computer on 22 September 2026. No printed page number was found. See the scan on archive.org.
1This Publication Is The Product of A Member of
3Thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media.
5The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of a satisfactory Directory.
7The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
91. To consider, first, the interest of the user of the book.
112. To subscribe to and work for truth, honesty and accuracy in all departments.
133. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat additional listings as advertising, to be charged for at regular rates.
154. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standardize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and social reference book and director of buyer and seller.
175. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.
196. To solicit subscriptions and advertising solely upon the merits of the publications.
217. To avoid misrepresentation by statement or inference regarding circulation, placing the test of reference publicity upon its accessibility to seekers, rather than on the number of copies sold.
238. To co-operate with approved organizations and individuals engaged in creative advertising work.
259. To avoid unfair competition.
2710. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
29Association of North American Directory Publishers
31Canadian Division – 74-76 Church Street – Toronto 2, Ontario
The computer misreads some letters and numbers. Where a name matters to you, read the scan.