Scan 1
Monrovia Arcadia and Duarte City Directory 1939, 1939
31 lines. Read by computer on 17 September 2026. No printed page number was found. See the scan on archive.org.
1A
2THIS PUBLICATION IS THE PRODUCT OF A MEMBER OF
4Thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.
6The following Association of Directory Publishers has agreed to adhere to over 100 such principles:
8The publisher should dedicate the cause of social service and pledges himself to:
101. To consider the user of the book.
122. To subscribe to and work for truth, honesty and accuracy in all departments.
143. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat additional listings as advertising, to be charged for at regular rates.
164. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standardize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and social reference.
185. To publish only the best and most complete information, and to protect the interests of the buyer and seller by avoiding all advertising solely upon the merits of the publications.
206. To avoid misrepresentation by statement or inference regarding circulation, placing the test of reference publicity upon its accessibility to seekers, rather than on the number of copies sold.
227. To co-operate with approved organizations and individuals engaged in creative advertising work.
248. To avoid unfair competition.
269. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
28Association of North American Directory Publishers
29[address hidden]
30New York City
The computer misreads some letters and numbers. Where a name matters to you, read the scan.