Scan 45
Musical Courier 1896-12-23: Vol 33 Iss 877, 1896
87 lines. Read by computer on 26 September 2026. Printed page 36. See the scan on archive.org.
1THE MATTER OF Advertising.
3No. 5.
5A CLEAN cut, convincing ad., right to the point, short and well displayed, is this of S. R. Leland & Son, from the Milford, Mass., Gazette. Such an ad. brings results; else there's no use in advertising:
7DO YOU THINK OF BUYING A PIANO?
9ESTABLISHED 1839.
11If so, you cannot make $25 or $50 or even $100 as easily as by buying of us.
13Our prices are the lowest. We know it and can prove it to you. Why shouldn't they be the lowest? We handle more PIANOS than a number of other houses handle together. We handle only PIANOS of high reputation. We SELL on small margin and consequently our Sales are increased, obliging us to buy more—and, in buying in the quantities we do, we get a better figure than a small house that only gets two or three pianos per month.
15Our 57 years' experience is at your command. Call and let's talk PIANO, or send for Catalogue.
17We Sell on Easy Terms or Rent.
19446 Main St., Worcester.
21S. R. LELAND & SON.
23CHICKERING PIANOS.
25This is a bad ad. and a poor one from the Burlington, Vt., News. Poor in construction and bad in its purpose. No piano that could be sold for $10 is good enough for children commencing nor for any other purpose than its use as junk and fire wood. No piano that's worth only $10 to-day can be worth $10 three years hence except for the same purposes. The top line is apparently a misprint, but the display is intended to attract attention, which will surely be to the bad for Mr. Bailey's business. What he should do with these boxes is to sell the metal parts to be melted up into sash weights and use the rest of 'em to melt the snow in his back yard. The sooner such pianos are out of the way the better. Mr. Bailey shouldn't admit that he has 'em in his store.
27FVIE PIANOS FOR $10.00 EACH.
29Will take them in exchange for a new one any time within three years and allow price paid.
30These will answer for children commencing.
32BAILEYS MUSIC ROOMS.
33Y. M. C. A. BUILDING, BURLINGTON, VT.
35Alden & Detweiler, of Waukegan, Ill., send the appended ad. as a sample of their originality and ask for a criticism of it. It is good. But the custom of advertising prices asked and prices taken is so universal that we would suggest that the figures be set in larger type to call particular attention to the point made; otherwise a careless reader—and most readers of ads. are careless—will miss it. Let the ad. be reset so that the quotations read:
37A $350 Hallet & Davis for $350
38A $300 Story & Clark for $300
40and it will be a striking, convincing ad., embodying a good principle. Here is the ad., which appeared in the Waukegan Herald:
42Pianos! Pianos! Pianos!
43OUR METHOD OF DOING BUSINESS IS TO SELL
44A $350 Hallet & Davis for…. $350
45A 300 Story & Clark for…… 300
46A 275 Ellington for……….. 275
47And a $250 Stoddard for…… 250
49No other dealer can do any better than the above, but there are some who will make you think they are giving you a $350 piano for $250! We know all about pianos and are going to be honest about it.
51ALDEN & DETWEILER.
52224 N. Genesee St. "Sign of the Fiddle."
54An advertisement for pianos is a novelty, and an ad. for square pianos is really worthy of comment. This one appears in the Washington, D. C., Star, and undoubtedly is continued by Mr. W. P. Van Wickle, who by the way is one of the most skillful advertisers in the trade. The ad. shows that there is still a market for squares in the South, and this notice may be sure to bring Mr. Van Wickle answers from dealers who have squares to sell:
56WANTED Square Pianos
57****—for our country trade. Will pay
58**** cash or take square at full appraised
59**** value as partial payment on new
60**** upright. If you have a square to
61**** sell send your address and description
62**** of instrument at once, and our
63**** representative will call.
65Bradbury Factory Ware Rooms,
661225 Pa. Ave.
68AN INTERESTING DECISION.
70THE Evening Post of December 9 said:
71A recent decision by the Appellate Division of the Supreme Court of New York is of great importance to those who sell goods on the agreement that the title shall vest in the vendor until the purchase price is paid in full. The case passed upon involved the possession of an elevator sold by a Rochester firm to an Adirondack hotel proprietor, on a written contract that the title should remain in the firm's name until the elevator had been paid for. The contract was not filed, and subsequently, when the hotel proprietor became bankrupt, the hotel and contents, including the elevator, were sold under foreclosure. The purchaser of the elevator refused to surrender it on the ground that the contract of the Rochester firm with the hotel proprietor was a conditional bill of sale, and of no effect against the chattel mortgage because it had not been filed. A referee also held this view, but the court decides that an agreement to manufacture personal property does not require filing, and that the chattel mortgages in question were not a lien on the property.
73The point raised and here decided is not a new one. Through the efforts of this paper the necessity of filing chattel mortgages on pianos sold conditionally was nullified by act of Legislature, but it is well to paste this in your scrap book for reference in case of a similar complication in one of your instalment accounts.
75UNDER the caption "Drastic Copyright Law Passed" we published last week a report of the bill which recently passed the House after having come from the Senate and soon to go to the President for his signature or veto. Those interested in the subject will find further comment on the matter in the music department of this issue.
77" CROWN. "
78PIANOS.
79The Orchestral Attachment and Practice Clavier are found only in the "Crown" Pianos.
81MADE AND SOLD TO THE TRADE ONLY BY
82GEO. P. BENT.
83COR. WASHINGTON BOULEVARD AND SANGAMON STREET, CHICAGO.
85ORGANS.
86The Most Modern and Salable Reed Organs now on the market.
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