Scan 2
Musical Courier 1927-12-15: Vol 95 Iss 12, 1927
29 lines. Read by computer on 28 September 2026. No printed page number was found. See the scan on archive.org.
1MUSICAL COURIER EXTRA
2The MUSIC TRADE MAGAZINE
4EXPRESSIONS
6"On the Moments Hang Eternity" Is Found on a Sun Dial at the Entrance of the Great Atwater Kent Plant—Piano Men Should Heed the Business Moments, "Listen In" and Sell Radios in Their "Music Stores"
8The appeal of the Musical Courier Extra to the piano dealers of this country that they make their piano stores music stores through the handling of other lines of musical instruments is receiving consideration in many directions. The success of the radio, following that of the phonograph, is so remarkable in its extent and is in such demand by the people under the present radios that are manufactured, that any piano dealer who insists upon maintaining the piano store instead of a music store, must give way in the face of facts and the manner in which radio is accepted by the people today as a musical instrument.
10We may admit that the radio is in its infancy, a something intangible that will require scientific research to bring to a higher state of perfection than at the present time, but this delving into the secrets of sound transference as represented in the radio and the wireless telegraph has made strides that lead to the belief that Bellamy's "Looking Backward" was in fact looking forward, as probably did Jules Verne in his description of submarines.
12Look Ahead!
14Those piano dealers who look upon the radio as they looked upon bicycles in their day, and phonographs and talking machines in the early stages of those sound reproducers, should look with intentness to the business possibilities of the radio, as at present shown. The radio today is a musical instrument that has much behind it to regret, and that due to the fact that scientific discoveries have been made that bring the radio into the music of the day, and that surpassing any scientific revelations that have been made during the past decade or so.
16The writer visited the Atwater Kent factory, at Germantown, Philadelphia, a few days ago, and was amazed at the greatness of this producer of radios. He found a factory one story in height with a saw-toothed roof, that covered over fifteen acres, and the instruments bearing the name Atwater Kent run far beyond the first million, which indicates the business that must be done in the entire radio industry.
18When it was stated in the last issue of the Musical Courier Extra that the Steinway piano reached its ultimate as the most famous piano name in the world, it was stated that this name was built up, by and through music. Atwater Kent, no doubt, is following along the same lines as to music demonstrations that are presented in the history of the Steinway family, and is basing his progress and advancement in the art of tone production through the Atwater Kent Radio as a musical instrument, by giving to the people the opportunities of hearing the good in music, and doing this through the employment of the best musicians of the day.
20An Old Protest
22There are men in the piano trade who argue that the radio is doing harm to the piano. They go so far as to state that why the production of pianos does not increase is due to the radio. Those of us who have lived through the many ups and downs, or what Colonel Conway in his day called "dips" in the piano business, and these due to commercial depressions in all lines, had to realize these "dips" were due to our business methods. We can go back to the days of the bicycle when the majority of piano dealers claimed that the then decrease in production of pianos was due to the craze for the bicycle which attacked the public in all directions.
24This same protest, or excuse, was exercised when the automobile began to become "fool proof," and the price reached the demands and the buying power of the middle classes, or, we might say, the masses. Then when the phonograph and talking machine appeared, the dealers protested against the handling of that musical instrument, claiming it was "knocking the piano out."
26What the Phonograph Did
28It took little time, however, for the phonograph to find itself. It soon placed itself among the musical instru-
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