Books › Sacramento City directory, 1940, 1940 › scan 5
Scan 5
Sacramento City directory, 1940, 1940
34 lines. Read by computer on 17 September 2026. No printed page number was found. See the scan on archive.org.
1INTRODUCTION
3THE SACRAMENTO DIRECTORY CO., publisher of the Sacramento City Directory, presents to subscribers and the general public this, the 1940 edition of the Sacramento City Directory, which also includes North Sacramento, West Sacramento and Broderick.
5Confidence in the growth of Sacramento's wealth, industry and population, and in the advancement of its municipal and social activities, will be created as sections of this directory are consulted, for the directory is a mirror truly reflecting Sacramento to the world.
7The enviable place occupied by these directories in offices, stores, libraries and homes throughout the country, has been established by rendering the best in directory service. With an unrivaled organization, having the courteous and hearty co-operation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Sacramento Directory will fulfill its mission as a source of authentic information pertaining to the city.
9Population
11The estimated population of Sacramento is 121,592, based on the number of individuals names in the alphabetical section of the directory, with due allowance for children and for women whose names are not listed separately from those of their husbands. Territory immediately adjacent, which is part of the city, as far as business and social life are concerned, is included in the directory.
13Four Major Departments
15THE ALPHABETICAL LIST OF NAMES of residents, business firms and corporations is included in pages 21 to 660.
17DIRECTORY OF HOUSEHOLDERS, TENANTS OF OFFICE BUILDINGS AND OTHER BUSINESS PLACES, AND STREET AND AVENUE GUIDE covers pages 661 to 824. In this section the names of the streets and avenues are arranged in alphabetical order; the residences and business houses are arranged numerically under the name of each street and avenue, and the names of householders and business concerns are placed opposite the numbers. Home property ownership is indicated by the character (©), placed immediately after the name of the householder and Telephone is indicated by the character (Δ) placed immediately before the name.
19THE BUYERS' GUIDE, opposite page 824 printed on tinted paper, contains the advertisements of leading manufacturing, business and professional interests of Sacramento. These pages will be found particularly interesting and instructive to substantial purchasing factors. The advertisements have been carefully grouped by departments and are indexed under headings descriptive of the business represented. This is reference advertising at its best and, as such, merits a survey by all buyers keen to familiarize themselves with sources of supply. The city's activities, in many phases, are authentically pictured. In an ambitious and progressive community like Sacramento the necessity of having this kind of information immediately available is very great, and frequently pressing. General appreciation of this fact is evidenced by the liberal support the city directory enjoys in the many fields which it serves.
21THE CLASSIFIED BUSINESS DIRECTORY is included in pages 825 to 912. This department lists the various manufacturing, mercantile and professional interests in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable epitome of the business interests of the community. "The directory is the common intermediary between Buyer and Seller." As such it plays no small part in the daily doings of the business world. "More goods are bought and sold through the Classified Business Directory than through any other medium."
23Municipal Publicity
25The directory reflects the achievements and ambitions of the city, depicting in truthful terms what it has to offer as a place of residence, as a business location, as an industrial site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the directory in Directory Libraries, where they are readily available for free public reference and serve as perpetual and reliable advertisements of Sacramento for business men everywhere realize that the city directory represents a community as it really is.
27The Sacramento Directory Library
29Through the courtesy of the publishers of the Sacramento City Directory, a Directory Library is maintained at the offices at 828 I Street, cor. 9th, for free reference by the general public. This library is one of a system of more than 450, installed and operated in the chief cities of the U. S. and Canada, under the supervision of the Association of North American Directory Publishers, of which The Sacramento Directory Co. is a member.
31The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their confidence in the city directory as an advertising medium, with assurance that it will bring a commensurate return.
33SACRAMENTO DIRECTORY CO.
The computer misreads some letters and numbers. Where a name matters to you, read the scan.