Scan 5
Ann Arbor, Ypsilanti and Washtenaw County Directory (1914), 1914
40 lines. Read by computer on 17 September 2026. No printed page number was found. See the scan on archive.org.
A town on its own line is one of the directory's headings. That is where the town on a maker's page comes from.
1ASSERTS MAGAZINE PUBLICITY DOOMED
3Chicago Tribune General Manager Criticizes Methods of National Advertising.
5Special to The Free Press.
6Chicago, October 22.—The doom of the American magazine as an advertising medium was sounded by James Keeley, general manager of the Chicago Tribune, in a speech today before the Illinois Daily Newspaper association in convention here.
8Mr. Keeley spoke on "Truthfulness and Candor in the Matter of Circulation." He urged that fair and honest statements will eventually solve the circulation situation and believes the new law requiring semi-annual statements by the government will bring about a new era in this field of newspaper work.
10He declared that the speedy decline of magazine advertising, especially in the line of nation-wide advertising, is certain because the magazine does not tell a reader where the advertised product may be found in the home town. He asserted that is the principal thing a reader wants to know.
12Detroit Free Press
1310/23/13
15Mr. Keeley is Mistaken
17City Directories will supply the missing Link to overcome this fault.
19Instead of "Write for name of local dealer," national advertisers will soon be saying:
21"See City Directory for name of local dealer."
23Our service will protect your trademark locally in every city where you have a dealer, linking the name and address of the dealer to your product so everyone can find it readily.
25Furthermore, this service will be nationally advertised, thus emphasizing the new era in City Directory publishing.
27The prices for this "advertising insurance" will be very low.
29For particulars address:
31R. L. POLK & CO.,
32Representing Association of American Directory Publishers
33Directory Bldg., Detroit, Mich.
35225 Fifth Avenue
36New York
38Rand-McNally Bldg.
39Chicago
The computer misreads some letters and numbers. Where a name matters to you, read the scan.