Scan 57
Musical Courier 1894-11-21: Vol 29 Iss 767, 1894
196 lines. Read by computer on 20 September 2026. Printed page 50. See the scan on archive.org.
1HOW TO GET TRADE.
3UNDER this head we expect to give each week valuable suggestions to dealers in pianos, organs and musical merchandise. We will try to answer any questions about advertising which our subscribers send in, and will reproduce and criticise advertisements which they now use if it is desired.
5We are also prepared to furnish bright and original advertising matter to those who wish it, daily, weekly or monthly, at very moderate charges.
7The original ads. published each week may be readily adapted to suit any store and any locality. If such use is made of them we would be glad to know it, and to receive marked copies of the papers containing them.
9HINTS FOR ADVERTISERS.
11By Charles Austin Bates.
13No. LVII.
15C. J. Heppe & Son, Philadelphia, have recently published an advertisement which I reproduce.
17Skeptic: One who doubts.–Webster.
19OF A THOUSAND owners of Aeolians we can say 800 were skeptics. A hearing is the only means of convincing. The skeptic judges from our ADS. that the Aeolian is strictly mechanical—an Organette.
21'Tis not. Everybody can play it, but no two play it alike. Some give it more expression than others. Some play Wagnerian Operas or Symphonies with better effect than the average orchestra.
23Among many others we have supplied the following with this self playing orchestra—the Aeolian.
25BANKERS AND BROKERS.
26Mr. A. J. Drexel, Jr. (3 Aeolians.)
27Mr. John R. Drexel.
28Late Anthony J. Drexel.
29Mr. Jas. W. Paul, Jr.
30Mr. J. Pickett Morgan.
31Mr. Geo. Gould.
32Mr. J. G. Cassatt.
33Mr. Henry L. Townsend.
34Mr. Bertram Johnson.
35Mr. C. A. Arnold.
36Mr. W. A. Wilbur.
37Mr. A. Markle.
38Mr. W. A. Dick.
40STATESMEN AND LAWYERS.
41President Grover Cleveland.
42General E. Burd Grubb.
43F. L. Barbour, Esq.
44Hon. Chas. F. Warwick.
45Arthur Biddle, Esq.
46Carroll S. Tyson, Esq.
47Michael Dallett, Esq.
48General E. H. Fisher.
49Hon. Charles A. Porter.
50Nathan H. Sharpless, Esq.
51W. H. Hewes, Esq.
52D. R. Parsons, Esq.
53E. O. Michener, Esq.
54A. B. Williams, Esq.
55Hon. J. H. Fow.
56H. H. Gillson, Esq.
57Samuel Beeren, Esq.
58Henry Howson, Esq.
59Geo. M. Conarroe, Esq.
60Theo. P. Matthews, Esq.
61Hon. Judge Gray, New York.
63ROYALTY.
64Queen Maria Christina of Spain.
65Grand Duke Alexander of Russia. (3 Aeolians.)
66President Diaz of Mexico.
67President Nunez, U. S. of Colombia.
68Queen Margherita of Italy.
70C. J. Heppe & Son,
71Steck, Wheelock, Krell, Pease and Bacon Pianos, with Vibraphones in each.
73IRON AND RAILROAD MEN.
74Mr. Frank Thompson.
75Mr. Wm. H. Jones.
76Mr. W. H. Barnes.
77Mr. Max Riebenack.
78Mr. J. H. Thompson.
79Mr. Geo. Pullman.
80Mr. Andrew Carnegie.
81Mr. Henry Coffin.
82Mr. Fred Heron.
83Mr. E. L. Harrington.
84Mr. Horace Disston.
85Mr. Fred J. Matlack.
86Mr. P. S. Sartain.
87Mr. M. F. Bonzano.
88Mr. G. M. Brill.
89Mr. J. Butterworth.
91CLERGY AND PROFESSIONAL MEN.
92Monsignor Satolli, Apostolic Delegate.
93Mt. Rev. Archbishop Ryan, Cathedral.
94Mr. Sami H. Herman, Grand Cathedral.
95Rev. S. H. C. Smith, Steelton, Pa.
96Rev. Father O'Keefe.
97Dr. Charles Thomas.
98Dr. J. S. Filbert.
99Dr. J. W. Coles.
100Dr. L. D. Judd.
101Dr. C. F. Bonsall.
102Dr. Arthur Hildeburn.
103Dr. J. A. Bolander.
104Dr. J. G. R. Miller.
105Herr Anton Seidl, Orchestral Director.
106Rev. J. G. Dengler, Sellersville, Pa.
107Dr. C. R. King, Andalusia, Pa.
109EDITORS AND PUBLISHERS
110Mr. Geo. W. Childs, "Ladger."
111Mr. Jas. H. Elders, "Inquirer."
112Mr. C. H. Heustis, "Inquirer"
113Mr. E. E. Abell, "Balt. Sun."
114Mr. Geo. W. Abell, "Balt. Sun."
115Mr. W. E. Hering.
116Mr. Jas. W. Mills.
117Mr. Frank Harris.
118Mr. J. W. Pepper.
119Mr. E. W. Spangler, "York Daily."
121MERCHANTS AND MANUFACTURERS.
122Hon. Edwin H. Titler. (5 Aeolians.)
123Mr. Edwin H. Titler, Jr.
124Mr. W. W. Titler.
125Mr. C. A. Griscom.
126Mr. Eben C. Jayne.
127Mr. John Scott.
128Dr. L. S. Filbert. (2 Aeolians.)
129Mr. C. Castner, Jr.
130Mr. C. H. Scott.
131Mr. H. H. Barran.
132Mr. W. A. Clinton.
133Mr. Robert Pilling.
134Mr. Frank Reddaway.
135Manchester, England.
136Mr. Jerome B. Gray.
137Mr. J. H. H. Smith, Pa.
138Mr. Chas. H. Howell.
139Mr. J. E. Burns.
140Mr. F. Caven.
141Mr. Robert W. Scott. (Porter & Dickey.)
142Mr. Robert W. Scott.
143Mr. Edw. Samuels.
144Mr. E. S. Selliez.
145Mr. Henry C. Davis.
146Mr. Geo. E. Mann.
147Mr. Geo. E. Taylor.
148Mr. L. N. D. Williams.
149Mr. Frank E. Morgan.
150Mr. Thos. D. Stinson.
152MEN OF WONDERFUL MECHANICAL SKILL.
153Mr. Samuel H. Cramp.
154Mr. A. Bonzano.
155Ex-Vice-Pres. Phoenix Bridge Co.
156Mr. David Reeves.
157Treas. Phoenix Bridge Co.
158Col. F. A. Fenante, Phoenix Bridge Co.
159Mr. M. J. Lippert, Phoenix Bridge Co.
160Mr. Fred Heron, Phoenix Iron Co.
161Mr. M. A. Furbush.
162Mr. Thos. A. Edison.
163Mr. Edward Levy (Neafie & Levy).
165I should think that it ought to be remarkably effective. There is only one thing lacking in it, and that is a very strong invitation to people to come and hear the Aeolian. With that exception I think the advertisement is well-nigh perfect. The display is good, and the little talk at the top is plain and well written. The list of names is arranged in an attractive way, and the character of the names is such that anyone reading them would be immediately impressed.
167According to my opinion advertisements like this one of the Briggs piano are not good:
169HAVE YOU SEEN THE 4-11-44 STYLES OF BRIGGS PIANOS AT HOCKETT BROS.-PUNTENNEY CO.? Nos. 160 and 162 Fourth St., West.
171It would be seen, to be sure. Nobody could look at the page it was on without reading it, but there is nothing about it to make anybody think the Briggs piano better than any other piano, or as good as any other. The whole
173I do not know just why comparisons should be odious, but they are generally considered so. However, a very marked difference exists between the advertising of C. L. Gorham & Co. and that of S. R. Leland & Son, both of Worcester, Mass., which seems to call for some comment.
175I have talked about the Gorham advertising before, so that it should be tolerably familiar to the readers of this department. Here is one of Leland's recent ads., which shows on the face of it that they think very little about their advertising. It is written and set up in the same old style which has been in use ever since advertising began.
177There is no use buying space in the newspaper if you are going to neglect it after it is bought. You might as well expect an undeveloped gold mine to pay as to expect neglected advertising to pay. If you are going to let the ads. take care of themselves, you had better not buy any space at all.
179In the following reading notice the usual style of the
181JOHN PHILIP SOUSA.
183THE "MARCH KING" AND HIS FAMOUS BAND—HIS NEW OPERA COMPLETED.
185John Philip Sousa, the great bandmaster, whose famous organization has been greeted with such enthusiasm at the Auditorium during the past week, is known as the "March King"—a title naturally arising from his captivating marches. It may not be generally known that he does not confine his compositions, however, but gives his fancy free rein. Indeed, he has just completed an opera for De Wolf Hopper. His judgment on musical matters is frequently sought, and his opinion on instruments daily demanded. After a critical examination he emphatically declared "The Kimball piano is first class in every respect."
187Kimball Company is followed to a certain extent, but it is
189P. J. Gildemeester, for Many Years Managing Partner of Messrs. Chickering & Sons.
191Gildemeester & Kroeger
193Henry Kroeger, for Twenty Years Superintendent of Factories of Messrs. Steinway & Sons.
195Second Avenue and Twenty-first Street, New York.
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