Scan 58
Musical Courier 1894-11-21: Vol 29 Iss 767, 1894
79 lines. Read by computer on 20 September 2026. Printed page 51. See the scan on archive.org.
A town on its own line is one of the directory's headings. That is where the town on a maker's page comes from.
1more plainly an advertisement than most of the others they have published.
3The usual style is well illustrated by this notice about Robert Goldbeck, which seems to be purely an item of
5ROBERT GOLDBECK'S RETURN.
7THE DELIGHT OF THE GREAT ARTIST AT CHICAGO'S MUSICAL GROWTH.
9The return of Mr. Robert Goldbeck to this city—signalized by a piano recital of which full mention has been made in the daily press—means very much to the art life of Chicago. After 20 years' residence abroad, during which time he has achieved great honor and fame as a pianist and operatic composer, he comes back to Chicago determined to remain—a welcome fact now fully assured. His prominence in the artistic world at once accords him the heartiest reception. His delight at the musical growth in this city is openly expressed. Not only does he find the art itself in an advanced position, but is astonished at the perfection of art productions. The magnificent concert grand piano he used at his recital—the Kimball—was made in this city and will hereafter be used by him, for he is frank enough to say: "The practically unlimited resources of the West seem illustrated in this piano, which affords the artist opportunity to produce every variety of effect.
11news, but which is none the less a very strong advertisement.
13* * *
15Alfred Dolge & Son are publishing in the leading literary magazines a full page advertisement, which may possibly be good, but if it is, I cannot see it. It is about the Autoharp, and does not tell anything about the Autoharp.
17There is a very striking border around the page, and the ad. will be very sure to be seen. That, of course, is a valuable feature, but I believe it is the one valuable feature of the ad. I can only reproduce the general style of the ad.
19My principal objection to it is that it does not tell plainly enough what the Autoharp is, and does not tell what it costs. Probably this advertisement is to be followed by others which will give this information. However, I think it is wise in all cases to make each advertisement complete in itself. There may be some thousands of readers of the magazines who will see the first ad. and will not see any subsequent ones. It is better to make an effort in each advertisement to gain direct and immediate trade from that advertisement, and not to depend for sales upon future ads. which may or may not be seen.
21* * *
23From Portland, Ore., I have a particularly good advertisement and a good reading notice. I cannot reproduce the ad. in the shape it was published. It was one inch deep across the bottom of a six column paper, and there is very little chance that anybody would miss seeing it.
25Gustav Roth.
27THE firm of Gustav Roth, of Markneukirchen, in Saxony, Germany, has recently published a beautiful illustrated catalogue referring particularly to instruments manufactured in that place. The descriptions and illustrations are gotten up in the highest artistic manner.
29Mr. Roth is an acknowledged authority in the manufacture of string instruments, being a graduate of the celebrated school of Ludwig Bausch, Jr. The violins, violas and 'cellos made by him enjoy an excellent reputation in musical circles, and some of the rarest specimens of old Italian instruments have been intrusted to his care and treatment.
31Drums of Aluminum.
33ALUMINUM seems to be gradually superseding other metals. For some time past it has been extensively used in the German army, and now it has been introduced into the Austro-Hungarian army. The metal was made use of instead of brass in the manufacture of the drums of the crack Third Regiment of Infantry, and the experiment
35A few days since an Eastern dispatch appeared in the dailies to the effect that two carloads of "CHICKERING" PIANOS, embellished with sign and flowers, had left the "CHICKERING" passengery stage at St. Louis, Mo., consigned to the WILEY B. ALLEN COMPANY, Portland, Ore. It was deemed worthy of notice for the reason that it was considered an unusually large shipment. Strange as it may seem, the WILEY B. ALLEN COMPANY has entered "CHICKERING" shipments duplicating the last order. Now, why is this? Certain it is that many of the most prominent families in Portland have called to see, and have not only seen but purchased and placed in their homes the last week the "CHICKERING" PIANOS. There are certain very powerful reasons for this, and we will pay you to investigate, and you are earnestly requested to call at our warerooms, 311 FIRST STREET, and learn the secret of this unusual flurry in the sale of "CHICKERING" PIANOS.
37MISS MAY COOK.
39HER PERFORMANCE WITH THE CHICKERING GRAND.
41Like a living monster the great Chickering stood on the rostrum at the Arion Hall last evening—mute, defiant, with glistening ivories—as the accomplished and beautiful daughter of Prof. E. Cook, undaunted, took her position in front of the mighty instrument.
43For a moment Miss Cook paused, with an earnest expression and with a movement—one gentle stroke only and the great piano seemed to know its master. Alive to the occasion, it obeyed her every wish; it bounded into life and yielded to every touch of the fair performer; now gentle, subdued and then strong, powerful, producing a tone and sending forth a rippling, brilliant strain of melody, which sent a thrill of ecstasy through the entire audience.
45The "Chickering," with Miss Cook, won fresh laurels last evening, and made the Wiley B. Allen Company, the agents, more enthusiastic than ever over the fact that they represent the best piano on earth.—"Oregonian."
47For regular use this kind of space would not be desirable, but for an occasional ad. it gives a great deal of display in very little space. A great many papers would not sell such a space at all, or if they did would put an almost prohibitory price on it.
49The reading notice is probably a little bit too flowery in its diction, but occasional enthusiasm is excusable.
51answered so well that the bands of the Vienna garrison have also been supplied with drums of this metal, and they are shortly to be issued to the whole of the bands of the Austrian army.
53In the near future the trombone and all other heavy musical instruments now made of brass will most likely give way to aluminum ones. According to experts, the timbre of the aluminum drum is more melodious, and it is much lighter.—"Court Journal."
55Waterloo Organ Company.
57MR. MALCOLM LOVE, of the Waterloo Organ Company, very candidly stated last week that they were making nine Malcolm Lové pianos and 85 Waterloo organs a week and were having no trouble in disposing of them.
59The activity in both the organ and piano shops would consistently bear out Mr. Love's statement.
61Some may think this a rather small output, but when is taken into consideration the fact that the goods manufactured by the house are not of the cheap grade, but high priced instruments, it is a pretty fair business.
63The Malcolm Love pianos that are now being turned out are superior to anything heretofore made by them, both in case work and musical qualities. They have always finished their goods exceptionally well, and their cases are of handsome design.
65Those coming through at the present time in walnut and oak are remarkably handsome, and in selecting veneers Mr. Love shows himself an expert.
67Mr. Summers has been traveling through the South and East, and has found trade improving.
69Easy to play.
71Easy to buy.
73FOR CHRISTMAS
74A bewitching Musical Instrument. Sold by all dealers. Send for catalogue.
76Alfred Dolge & Son,
77Selling Agents,
78New York.
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