Books › Variety radio directory (1940-1941), 1940 › scan 2
Scan 2
Variety radio directory (1940-1941), 1940
19 lines. Read by computer on 13 September 2026. No printed page number was found. See the scan on archive.org.
1SOME PICK BY PROGRAMS . . .
3SOME PICK BY STATIONS . . .
5SOME PICK BY BOTH . . . BUT
7And that's why more sales
9Before you buy any network, remember this:
10Radio listeners invariably choose a particular station or network as their favorite because of any one of these three reasons—the entertainment value of its programs . . . the value of its reception . . . or a combination of these factors.
12programs are usually the deciding factor where reception of all networks make work!
14Red has, and always has had, a majority of the most popular programs, it is the choice of most listeners who choose by programs.
16. . . by stations
18In many parts of the U.S. listeners are situated where quality of reception, rather than programs, is the governing factor in their network choice. And again, most of them pick the Red, for this network has,
The computer misreads some letters and numbers. Where a name matters to you, read the scan.