Books › Variety radio directory (1940-1941), 1940 › scan 5
Scan 5
Variety radio directory (1940-1941), 1940
16 lines. Read by computer on 13 September 2026. No printed page number was found. See the scan on archive.org.
1Most pick the RED to listen to most!
3and always has had, most of the best stations since broadcasting began.
5… by both
7Then there are many more listeners whose choices are based on a combination of these two all-important factors. And, they, too, choose the Red because it combines leadership in programs and in stations.
9This leadership is again plainly proved in radio's first all-county census which, for the first time, probed into listeners' homes in every county in the United States. This significant fact-finding survey shows that the NBC Red is listened to regularly by 89.1% of all radio listening families and more important, that 41.7% more families prefer the Red than any other network!
11In short, this means: more listeners … more sales. They're both yours on the Red!
13NBC Red NETWORK
14The network most people listen to most!
15A RADIO CORPORATION OF AMERICA SERVICE
The computer misreads some letters and numbers. Where a name matters to you, read the scan.